Advertising and quality improving strategies in a supply chain when facing potential crises
type: Item
instance of: scholarly article
title: Advertising and quality improving strategies in a supply chain when facing potential crises
zbMATH Open document ID: 1487.90415
author: Lijue Lu
author: Jorge Navas
published in: European Journal of Operational Research
publication date: 2021-06-03T00:00:00Z
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 91A23
zbMATH DE Number: 7354018
zbMATH Keywords: OR in marketing
zbMATH Keywords: crisis management
zbMATH Keywords: quality improvement
zbMATH Keywords: supply chain management
zbMATH Keywords: piecewise deterministic differential game
MaRDI profile type: Publication
full work available at URL: j.ejor.2020.06.026
OpenAlex ID: W3037155158
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DOI: 10.1016/J.EJOR.2020.06.026
description: scientific article; zbMATH DE number 7354018