Incentive rate determination in viral marketing
type: Item
instance of: scholarly article
title: Incentive rate determination in viral marketing
zbMATH Open document ID: 1487.90422
author: Ali Tavasoli
author: Heman Shakeri
author: Ehsan Ardjmand
author: William A. Young
published in: European Journal of Operational Research
publication date: 2021-06-03T00:00:00Z
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 91D30
Mathematics Subject Classification ID: 92D30
zbMATH DE Number: 7354523
zbMATH Keywords: OR in marketing
zbMATH Keywords: incentive rate determination
zbMATH Keywords: dynamical systems over networks
zbMATH Keywords: nonlinear programming
zbMATH Keywords: epidemic spread
describes a project that uses: GEMFsim
MaRDI profile type: Publication
full work available at URL: j.ejor.2020.07.046
OpenAlex ID: W3046188739
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DOI: 10.1016/J.EJOR.2020.07.046
description: scientific article; zbMATH DE number 7354523