On sales effort and pricing decisions under alternative risk criteria
type: Item
instance of: scholarly article
title: On sales effort and pricing decisions under alternative risk criteria
zbMATH Open document ID: 1487.90414
author: Xiang Li
author: Xiangtong Qi
author: Yongjian Li
published in: European Journal of Operational Research
publication date: 2021-06-07T00:00:00Z
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 90B05
Mathematics Subject Classification ID: 91B24
zbMATH DE Number: 7355878
zbMATH Keywords: (D)OR in marketing
zbMATH Keywords: risk analysis
zbMATH Keywords: loss aversion
zbMATH Keywords: pricing
zbMATH Keywords: sales effort
MaRDI profile type: Publication
full work available at URL: j.ejor.2020.12.025
OpenAlex ID: W3117368084
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DOI: 10.1016/J.EJOR.2020.12.025
description: scientific article; zbMATH DE number 7355878