Advertisement revenue management: determining the optimal mix of skippable and non-skippable AdS for online video sharing platforms
type: Item
instance of: scholarly article
title: Advertisement revenue management: determining the optimal mix of skippable and non-skippable AdS for online video sharing platforms
zbMATH Open document ID: 1487.90406
author: Soumyakanti Chakraborty
author: Sumanta Basu
author: Saibal Ray
author: Megha Sharma
published in: European Journal of Operational Research
publication date: 2021-06-07T00:00:00Z
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 90B35
zbMATH DE Number: 7356061
zbMATH Keywords: revenue management
zbMATH Keywords: digital advertisements
zbMATH Keywords: skippable advertisements
zbMATH Keywords: video sharing platforms
zbMATH Keywords: advertisement revenue optimization
MaRDI profile type: Publication
full work available at URL: j.ejor.2020.10.012
OpenAlex ID: W3094296668
cites work: Scheduling space-sharing for internet advertising
cites work: Optimal Contracts for Intermediaries in Online Advertising
cites work: Combining guaranteed and spot markets in display advertising: selling guaranteed page views with stochastic demand
cites work: Performance bounds of algorithms for scheduling advertisements on a web page
cites work: Scheduling web advertisements: a note on the minspace problem
cites work: Combining spot and futures markets: a hybrid market approach to dynamic spectrum access
cites work: A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements
cites work: Scheduling advertisements on a web page to maximize revenue
cites work: Scheduling banner advertisements on the web
cites work: Pricing and advertisement in a manufacturer-retailer supply chain
cites work: Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
cites work: The effects of herding and word of mouth in a two-period advertising signaling model
DOI: 10.1016/J.EJOR.2020.10.012
description: scientific article; zbMATH DE number 7356061