Differential game approach to pricing and advertising decisions
type: Item
instance of: scholarly article
title: Differential game approach to pricing and advertising decisions
author: Hannan Amoozad Mahdiraji
author: Adel Hatami-Marbini
author: Niloofar Mohammadi Moazed
author: Manouchehr Ansari
author: Ali Asghar Abbasi Kamardi
published in: Operations Research Letters
publication date: 2021-12-13T00:00:00Z
Mathematics Subject Classification ID: 90-XX
zbMATH DE Number: 7442912
zbMATH Keywords: dynamic pricing
zbMATH Keywords: dynamic advertising
zbMATH Keywords: duopoly market
zbMATH Keywords: shift costs
zbMATH Keywords: differential game
MaRDI profile type: Publication
full work available at URL: j.orl.2021.07.002
OpenAlex ID: W3177559174
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DOI: 10.1016/J.ORL.2021.07.002
description: scientific article; zbMATH DE number 7442912