Investigating purchasing-sequence patterns for financial services using Markov, MTD and MTDG models
type: Item
instance of: scholarly article
title: Investigating purchasing-sequence patterns for financial services using Markov, MTD and MTDG models
zbMATH Open document ID: 1091.90527
author: Anita Prinzie
author: Dirk Van den Poel
published in: European Journal of Operational Research
publication date: 2005-12-05T00:00:00Z
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 90B50
zbMATH DE Number: 2235645
zbMATH Keywords: banking
zbMATH Keywords: marketing
zbMATH Keywords: mixture transition distribution (MTD) models
zbMATH Keywords: MTDg models
zbMATH Keywords: cross-sell
zbMATH Keywords: financial-services industry
zbMATH Keywords: analytical customer relationship management (CRM)
zbMATH Keywords: business intelligence
zbMATH Keywords: data mining
MaRDI profile type: Publication
full work available at URL: j.ejor.2004.05.004
OpenAlex ID: W2010568577
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DOI: 10.1016/J.EJOR.2004.05.004
description: scientific article