The effects of cross-ruff coupons on sales and profits
type: Item
instance of: scholarly article
zbMATH Open document ID: 0989.90534
author: Sanjay K. Dhar
author: Jagmohan S. Raju
published in: Management Science
publication date: 2002-08-07T00:00:00Z
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 90C40
Mathematics Subject Classification ID: 91B70
zbMATH DE Number: 1731077
zbMATH Keywords: coupons
zbMATH Keywords: sales promotions
zbMATH Keywords: stochastic choice models
zbMATH Keywords: Markov chains
zbMATH Keywords: marketing mix response
MaRDI profile type: Publication
full work available at URL: mnsc.44.11.1501
OpenAlex ID: W2131627557
DOI: 10.1287/MNSC.44.11.1501
title: The effects of cross-ruff coupons on sales and profits
description: scientific article; zbMATH DE number 1731077