An agent-based simulation of customer multi-channel choice behavior
type: Item
instance of: scholarly article
title: An agent-based simulation of customer multi-channel choice behavior
zbMATH Open document ID: 1339.91079
author: Lea M. Sonderegger-Wakolbinger
author: Christian Stummer
published in: CEJOR. Central European Journal of Operations Research
publication date: 2016-07-04T00:00:00Z
Mathematics Subject Classification ID: 91B42
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 91B69
zbMATH DE Number: 6600454
zbMATH Keywords: agent-based simulation
zbMATH Keywords: marketing
zbMATH Keywords: multi-channel choice
MaRDI profile type: Publication
full work available at URL: s10100-015-0388-5
OpenAlex ID: W1971617224
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DOI: 10.1007/S10100-015-0388-5
description: scientific article; zbMATH DE number 6600454