Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain
type: Item
instance of: scholarly article
title: Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain
zbMATH Open document ID: 1293.90034
author: Mohammad Kazem Sayadi
author: Ahmad Makui
published in: Journal of Optimization Theory and Applications
publication date: 2014-08-15T00:00:00Z
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 91A80
Mathematics Subject Classification ID: 91A23
zbMATH DE Number: 6330882
zbMATH Keywords: direct marketing
zbMATH Keywords: dynamic advertising
zbMATH Keywords: differential game theory
zbMATH Keywords: feedback Nash equilibrium
zbMATH Keywords: online channel
MaRDI profile type: Publication
full work available at URL: s10957-013-0479-1
OpenAlex ID: W2000673606
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DOI: 10.1007/S10957-013-0479-1
description: scientific article; zbMATH DE number 6330882