Coordination via cost and revenue sharing in manufacturer-retailer channels
type: Item
instance of: scholarly article
title: Coordination via cost and revenue sharing in manufacturer-retailer channels
zbMATH Open document ID: 1237.90125
author: Marcus Kunter
published in: European Journal of Operational Research
publication date: 2012-05-14T00:00:00Z
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 91A12
zbMATH DE Number: 6035161
zbMATH Keywords: marketing
zbMATH Keywords: channel coordination
zbMATH Keywords: cooperative advertising
zbMATH Keywords: revenue sharing
zbMATH Keywords: game theory
MaRDI profile type: Publication
full work available at URL: j.ejor.2011.07.001
OpenAlex ID: W2041408160
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DOI: 10.1016/J.EJOR.2011.07.001
description: scientific article; zbMATH DE number 6035161