Pure-strategy Nash equilibria in an advertising game with interference
type: Item
instance of: scholarly article
title: Pure-strategy Nash equilibria in an advertising game with interference
zbMATH Open document ID: 1237.91072
author: Bruno Viscolani
published in: European Journal of Operational Research
publication date: 2012-05-14T00:00:00Z
Mathematics Subject Classification ID: 91A80
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 91A10
zbMATH DE Number: 6035173
zbMATH Keywords: game theory
zbMATH Keywords: marketing
zbMATH Keywords: non-cooperative games
zbMATH Keywords: advertising
zbMATH Keywords: Nash equilibrium
zbMATH Keywords: nonsmooth optimization
MaRDI profile type: Publication
full work available at URL: j.ejor.2011.08.002
OpenAlex ID: W1968851504
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DOI: 10.1016/J.EJOR.2011.08.002
description: scientific article; zbMATH DE number 6035173