Stochastic models for budget optimization in search-based advertising
type: Item
instance of: scholarly article
title: Stochastic models for budget optimization in search-based advertising
zbMATH Open document ID: 1206.91045
author: Sumit K. Garg
published in: Algorithmica
publication date: 2010-11-08T00:00:00Z
full work available at URL: http://citeseerx.ist.psu.edu/viewdoc/summary
Mathematics Subject Classification ID: 91B26
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 90C15
Mathematics Subject Classification ID: 60H30
Mathematics Subject Classification ID: 93E20
zbMATH DE Number: 5813799
zbMATH Keywords: budget optimization problem
zbMATH Keywords: bids
zbMATH Keywords: modelling
zbMATH Keywords: approximation algorithms
zbMATH Keywords: stochastic optimization
zbMATH Keywords: advertising auctions
MaRDI profile type: Publication
OpenAlex ID: W2142094448
cites work: The sample average approximation method for stochastic discrete optimization
cites work: Approximation, Randomization and Combinatorial Optimization. Algorithms and Techniques
cites work: Approximation Algorithms for 2-Stage Stochastic Optimization Problems
cites work: Allocating Bandwidth for Bursty Connections
cites work: An algorithm for maximizing target achievement in the stochastic knapsack problem with normal returns
cites work: Preference Order Stochastic Knapsack Problems: Methodological Issues
cites work: A Preference Order Dynamic Program for a Knapsack Problem with Stochastic Rewards
cites work: A Knapsack Secretary Problem with Applications
cites work: AdWords and generalized online matching
DOI: 10.1007/S00453-009-9311-6
Recommended article: Stochastic budget optimization in internet advertising
Recommended article: Optimal keyword bids in search-based advertising with stochastic advertisement positions
Recommended article: Optimal Budget Allocation Across Search Advertising Markets
Recommended article: Stochastic optimal budget decision for advertising considering uncertain sales responses
Recommended article: Online Advertisement, Optimization and Stochastic Networks
Recommended article: A stochastic model of optimal advertising pulsing policy
Recommended article: Q5590547
Recommended article: Stochastically optimal advertising policies under dynamic conditions: The ratio rule
Recommended article: Optimal dynamic pricing for sponsored search advertising
description: scientific article; zbMATH DE number 5813799