Using several advertising media in a homogeneous market
type: Item
instance of: scholarly article
title: Using several advertising media in a homogeneous market
zbMATH Open document ID: 1227.91027
author: Annamaria Sorato
author: Bruno Viscolani
published in: Optimization Letters
publication date: 2011-11-04T00:00:00Z
Mathematics Subject Classification ID: 91B60
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 90C30
zbMATH DE Number: 5968145
zbMATH Keywords: marketing
zbMATH Keywords: advertising
zbMATH Keywords: nonlinear programming
MaRDI profile type: Publication
full work available at URL: s11590-010-0220-z
OpenAlex ID: W2055377706
cites work: OPTIMAL CONTROL AND ADVERTISING POLICY
cites work: A Differential Games Solution to a Logarithmic Advertising Model
cites work: Equilibrium pricing and advertising strategies in a marketing channel
cites work: A differential game of retailer promotions.
cites work: EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
cites work: Q3337942
cites work: Integrated marketing communications in markets with uncertainty and competition
cites work: THE IMPACT OF ADVERTISING IN A DUOPOLY GAME
cites work: Optimal Control of a Logarithmic Advertising Model
cites work: Dynamic Optimal Control Models in Advertising: a Survey
cites work: Advertising decisions for a segmented market
cites work: ASSIGNMENT SITUATIONS WITH MULTIPLE OWNERSHIP AND THEIR GAMES
DOI: 10.1007/S11590-010-0220-Z
description: scientific article; zbMATH DE number 5968145