The impact of corporate sustainability performance on advertising efficiency
type: Item
instance of: scholarly article
title: The impact of corporate sustainability performance on advertising efficiency
zbMATH Open document ID: 1541.9023
author: Karl Weinmayer
author: Marion Garaus
author: Udo Wagner
published in: OR Spectrum
publication date: 2024-06-17T00:00:00Z
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 91B42
zbMATH DE Number: 7866576
zbMATH Keywords: advertising efficiency
zbMATH Keywords: advertising expenses
zbMATH Keywords: efficient frontier
zbMATH Keywords: Tobin's \(Q\)
zbMATH Keywords: corporate sustainability
zbMATH Keywords: environmental performance
MaRDI profile type: Publication
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DOI: 10.1007/S00291-023-00717-Z
description: scientific article; zbMATH DE number 7866576