Optimal media planning for multi-products in segmented market
type: Item
instance of: scholarly article
title: Optimal media planning for multi-products in segmented market
zbMATH Open document ID: 1209.90210
author: P. C. Jha
author: Remica Aggarwal
author: A. Gupta
published in: Applied Mathematics and Computation
publication date: 2011-04-19T00:00:00Z
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 90C29
Mathematics Subject Classification ID: 90B90
zbMATH DE Number: 5880119
zbMATH Keywords: media allocation
zbMATH Keywords: advertising
zbMATH Keywords: segmented market
zbMATH Keywords: goal programming
MaRDI profile type: Publication
full work available at URL: j.amc.2010.12.111
OpenAlex ID: W2086298509
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DOI: 10.1016/J.AMC.2010.12.111
description: scientific article; zbMATH DE number 5880119