The optimal pricing of dual-channel supply chain with the third party product recovery and sales effort
type: Item
instance of: scholarly article
title: The optimal pricing of dual-channel supply chain with the third party product recovery and sales effort
zbMATH Open document ID: 1441.90041
DOI: 10.1155/2020/4951341
published in: Complexity
publication date: 2020-07-18T00:00:00Z
review text: Summary: The optimal pricing of dual-channel supply chain with the third party product recovery and sales effort is considered in this paper. The optimal selling pricing of direct channel and retail channel in the forward supply chain and the optimal collection pricing of retail channel and the third party in the backward supply chain are given for the general case under the centralized and decentralized model. Then, the effect of sales effort of the retailer and the optimal pricing strategy with sales effort under the centralized and decentralized model are provided and analyzed. Finally, the comparative analysis of four situations is carried out by numerical results.
Mathematics Subject Classification ID: 90B06
Mathematics Subject Classification ID: 90B50
zbMATH DE Number: 7222448
author: Limin Wang
author: Qiankun Song
author: Zhen Jiang Zhao
MaRDI profile type: Publication
full work available at URL: https://doi.org/10.1155/2020/4951341
OpenAlex ID: W3037678663
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description: scientific article; zbMATH DE number 7222448