Modelling and estimation of social interaction effects in new product diffusion
type: Item
instance of: scholarly article
title: Modelling and estimation of social interaction effects in new product diffusion
zbMATH Open document ID: 1110.90062
author: Christos J. Emmanouilides
author: Richard B. Davies
published in: European Journal of Operational Research
publication date: 2006-12-07T00:00:00Z
Mathematics Subject Classification ID: 90B60
zbMATH DE Number: 5078544
zbMATH Keywords: marketing
zbMATH Keywords: multi-agent systems
zbMATH Keywords: social interactions
zbMATH Keywords: innovation diffusion
zbMATH Keywords: choice models
MaRDI profile type: Publication
full work available at URL: j.ejor.2005.11.021
OpenAlex ID: W2034862334
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DOI: 10.1016/J.EJOR.2005.11.021
description: scientific article; zbMATH DE number 5078544