Shelf-space allocation of national and private brands
type: Item
instance of: scholarly article
title: Shelf-space allocation of national and private brands
zbMATH Open document ID: 1123.90050
author: Nawel Amrouche
author: Georges Zaccour
published in: European Journal of Operational Research
publication date: 2007-03-08T00:00:00Z
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 91A40
zbMATH DE Number: 5131595
zbMATH Keywords: shelf-space allocation
zbMATH Keywords: marketing channel
zbMATH Keywords: private labels
zbMATH Keywords: game theory
zbMATH Keywords: Stackelberg equilibrium
MaRDI profile type: Publication
full work available at URL: j.ejor.2006.05.008
OpenAlex ID: W2062065798
cites work: A Mathematical Model for Simultaneously Determining the Optimal Brand-Collection and Display-Area Allocation
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DOI: 10.1016/J.EJOR.2006.05.008
description: scientific article; zbMATH DE number 5131595