Positioning of new brands in an experiment
type: Item
instance of: scholarly article
title: Positioning of new brands in an experiment
zbMATH Open document ID: 1287.91033
author: Vera Hofer
author: Klaus Ladner
published in: CEJOR. Central European Journal of Operations Research
publication date: 2007-05-24T00:00:00Z
Mathematics Subject Classification ID: 91A80
Mathematics Subject Classification ID: 90B50
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 91A90
Mathematics Subject Classification ID: 91B54
zbMATH DE Number: 5156761
zbMATH Keywords: product differentiation
zbMATH Keywords: heterogeneous oligopoly
zbMATH Keywords: imitation
zbMATH Keywords: niche policy
zbMATH Keywords: complex decision situation
MaRDI profile type: Publication
full work available at URL: s10100-006-0015-6
OpenAlex ID: W2052011656
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DOI: 10.1007/S10100-006-0015-6
description: scientific article; zbMATH DE number 5156761