Handbook of marketing decision models
type: Item
instance of: scholarly article
title: Handbook of marketing decision models
zbMATH Open document ID: 1155.90006
DOI: 10.1007/978-0-387-78213-3
publication date: 2008-07-08T00:00:00Z
full work available at URL: http://repub.eur.nl/pub/12585
Mathematics Subject Classification ID: 90-06
Mathematics Subject Classification ID: 90B50
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 00B15
zbMATH DE Number: 5298836
MaRDI profile type: Publication
OpenAlex ID: W1523253953
published in: International Series in Operations Research & Management Science
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description: scientific article; zbMATH DE number 5298836