Dual-role based pricing in a dynamic and competitive environment
type: Item
instance of: scholarly article
title: Dual-role based pricing in a dynamic and competitive environment
zbMATH Open document ID: 1146.91017
published in: Journal of Optimization Theory and Applications
publication date: 2008-08-20T00:00:00Z
review text: The pricing strategies of two competitors are calculated at a Nash equilibrium of a differential game where price is viewed by consumers as a signal of quality.
reviewed by: Giacomo Bonanno
Mathematics Subject Classification ID: 91B24
Mathematics Subject Classification ID: 91A23
Mathematics Subject Classification ID: 90B60
zbMATH DE Number: 5314345
zbMATH Keywords: perceived quality
zbMATH Keywords: price signaling quality
zbMATH Keywords: differential game
zbMATH Keywords: marketing
zbMATH Keywords: Nash equilibrium
author: Gila E. Fruchter
MaRDI profile type: Publication
full work available at URL: s10957-008-9368-4
OpenAlex ID: W2134250891
cites work: Dynamic Optimal Control Models in Advertising: a Survey
cites work: Dynamic Optimal Control Models in Advertising: Recent Developments
cites work: Q4328545
DOI: 10.1007/S10957-008-9368-4
description: scientific article; zbMATH DE number 5314345