Persuasive advertising under Bertrand competition: A differential game
type: Item
instance of: scholarly article
title: Persuasive advertising under Bertrand competition: A differential game
zbMATH Open document ID: 1142.91346
author: Luca Lambertini
author: Andrea Mantovani
author: Roberto Cellini
published in: Operations Research Letters
publication date: 2008-09-10T00:00:00Z
Mathematics Subject Classification ID: 91A23
zbMATH DE Number: 5324094
zbMATH Keywords: advertising
zbMATH Keywords: differential games
zbMATH Keywords: oligopoly
MaRDI profile type: Publication
full work available at URL: j.orl.2007.08.003
OpenAlex ID: W2078877812
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cites work: An Operations-Research Study of Sales Response to Advertising
DOI: 10.1016/J.ORL.2007.08.003
description: scientific article; zbMATH DE number 5324094