Advertising and production of a seasonal good for a heterogeneous market
type: Item
instance of: scholarly article
title: Advertising and production of a seasonal good for a heterogeneous market
zbMATH Open document ID: 1193.90136
author: Daniela Favaretto
author: Bruno Viscolani
published in: 4OR
publication date: 2010-08-23T00:00:00Z
full work available at URL: http://hdl.handle.net/10278/29957
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 49J15
zbMATH DE Number: 5774161
zbMATH Keywords: marketing
MaRDI profile type: Publication
OpenAlex ID: W2066507273
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DOI: 10.1007/S10288-009-0103-2
description: scientific article; zbMATH DE number 5774161