The impact of digital channel distribution on the experience goods industry
type: Item
instance of: scholarly article
title: The impact of digital channel distribution on the experience goods industry
zbMATH Open document ID: 1205.90166
author: Yulan Wang
author: Moutaz Khouja
published in: European Journal of Operational Research
publication date: 2010-09-09T00:00:00Z
Mathematics Subject Classification ID: 90B60
zbMATH DE Number: 5781855
zbMATH Keywords: marketing
zbMATH Keywords: E-commerce
zbMATH Keywords: channel selection
zbMATH Keywords: pricing
MaRDI profile type: Publication
full work available at URL: j.ejor.2010.04.007
OpenAlex ID: W2056124242
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DOI: 10.1016/J.EJOR.2010.04.007
description: scientific article; zbMATH DE number 5781855