Pages that link to "Item:Q5092527"
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The following pages link to How cooperative advertising interacts with distributional contracts in a dual-channel system (Q5092527):
Displaying 4 items.
- A pricing strategy of e-commerce advertising cooperation in the Stackelberg game model with different market power structure (Q2633285) (← links)
- Coordination of a decentralized system with a mobile platform and an app by a bilateral advertising contract (Q2682496) (← links)
- The impact of platform fee scheme on manufacturer-E-tailer co-operative advertising: A game-theoretic analytical study (Q5889160) (← links)
- Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns (Q6145740) (← links)