Information theory as a unifying statistical approach for use in marketing research (Q1127171)
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scientific article; zbMATH DE number 1189549
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Information theory as a unifying statistical approach for use in marketing research |
scientific article; zbMATH DE number 1189549 |
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Information theory as a unifying statistical approach for use in marketing research (English)
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5 November 1998
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individual choice models
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logit
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entropic models
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information theory
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goodness-of-fit tests
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marketing
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decision modelling
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