NICHER: An approach to identifying defensible product positions (Q1127191)
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scientific article; zbMATH DE number 1189563
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | NICHER: An approach to identifying defensible product positions |
scientific article; zbMATH DE number 1189563 |
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NICHER: An approach to identifying defensible product positions (English)
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13 December 1999
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defensible product positioning
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market niching
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