Stochastic diffusion models with advertising and word-of-mouth effects (Q1170112)
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scientific article; zbMATH DE number 3782731
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Stochastic diffusion models with advertising and word-of-mouth effects |
scientific article; zbMATH DE number 3782731 |
Statements
Stochastic diffusion models with advertising and word-of-mouth effects (English)
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1983
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stochastic diffusion model
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advertising word-of-mouth effects
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consumer behavior
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marketing
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