Optimal dynamic advertising policies in the presence of continuously distributed time lags (Q1229797)

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scientific article; zbMATH DE number 3526416
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Optimal dynamic advertising policies in the presence of continuously distributed time lags
scientific article; zbMATH DE number 3526416

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    Optimal dynamic advertising policies in the presence of continuously distributed time lags (English)
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    1977
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    management science
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    advertising
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    control theory
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    integro-differential equation
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    distributed time lags
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