Outlier robust analysis of long-run marketing effects for weekly scanning data (Q1305794)
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scientific article; zbMATH DE number 1343117
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Outlier robust analysis of long-run marketing effects for weekly scanning data |
scientific article; zbMATH DE number 1343117 |
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Outlier robust analysis of long-run marketing effects for weekly scanning data (English)
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8 April 2001
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market share
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distribution
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scanning data
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cointegration LM-test
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outlier robust method
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Lagrange multiplier test
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