Representation of measurement error in marketing variables: Review of approaches and extension to three-facet designs (Q1305805)
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scientific article; zbMATH DE number 1343121
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Representation of measurement error in marketing variables: Review of approaches and extension to three-facet designs |
scientific article; zbMATH DE number 1343121 |
Statements
Representation of measurement error in marketing variables: Review of approaches and extension to three-facet designs (English)
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19 June 2001
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construct validity
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multitrait-multimethod matrices
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method error
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confirmatory factor analysis
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