PETAPS: A prototype decision support system for consumer product marketing and promotion (Q1390282)
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scientific article; zbMATH DE number 1175059
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | PETAPS: A prototype decision support system for consumer product marketing and promotion |
scientific article; zbMATH DE number 1175059 |
Statements
PETAPS: A prototype decision support system for consumer product marketing and promotion (English)
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23 June 1999
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decision support systems
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promotion evaluation
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tracking
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planning
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consumer goods manufacturing
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