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AMOS -- a probability-driven, customer-oriented decision support system for target marketing of solo mailings - MaRDI portal

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AMOS -- a probability-driven, customer-oriented decision support system for target marketing of solo mailings (Q1390345)

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scientific article; zbMATH DE number 1175104
Language Label Description Also known as
English
AMOS -- a probability-driven, customer-oriented decision support system for target marketing of solo mailings
scientific article; zbMATH DE number 1175104

    Statements

    title
    AMOS -- a probability-driven, customer-oriented decision support system for target marketing of solo mailings (English)
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    author
    Nissan Levin
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    Jacob Zahavi
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    Morris Olitsky
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    publication date
    14 July 1998
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    zbMATH Keywords
    decision support system
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    target marketing
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    AMOS
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    marketing database
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    expert system
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    promotion selection
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    Identifiers

    zbMATH DE Number
    1175104
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    OpenAlex ID
    W1974395445
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