Optimization of planning an advertising campaign of goods and services. (Q1410991)
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scientific article; zbMATH DE number 1993304
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimization of planning an advertising campaign of goods and services. |
scientific article; zbMATH DE number 1993304 |
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Optimization of planning an advertising campaign of goods and services. (English)
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15 October 2003
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Advertising campaign
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Consumer's behavior
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Expectation
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Nonlinear programming
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Probability of an event
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