Retaining students in retail banking through price bundling: evidence from the Swedish market. (Q1427546)
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scientific article; zbMATH DE number 2055794
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Retaining students in retail banking through price bundling: evidence from the Swedish market. |
scientific article; zbMATH DE number 2055794 |
Statements
Retaining students in retail banking through price bundling: evidence from the Swedish market. (English)
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14 March 2004
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Marketing
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Banking
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Strategic planning
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Price bundling
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Conjoint analysis
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