Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge (Q1569908)
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scientific article; zbMATH DE number 1471153
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge |
scientific article; zbMATH DE number 1471153 |
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Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge (English)
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20 September 2000
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multicriteria analysis
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brand choice models
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utility theory
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knowledge base development
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decision aid
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marketing science
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