Mathematical models of brand choice behavior (Q1388863)
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scientific article; zbMATH DE number 1162871
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Mathematical models of brand choice behavior |
scientific article; zbMATH DE number 1162871 |
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Mathematical models of brand choice behavior (English)
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11 June 1998
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choice theory
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choice models
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random utility models
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marketing models
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perceptual mapping
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brand choice behavior
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utility maximization
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attribute-based sequential elimination
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