Market entry, phased rollout or abandonment? A real option approach (Q1576345)
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scientific article; zbMATH DE number 1491145
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Market entry, phased rollout or abandonment? A real option approach |
scientific article; zbMATH DE number 1491145 |
Statements
Market entry, phased rollout or abandonment? A real option approach (English)
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30 January 2001
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finance
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real options
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market entry
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product standardization
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