Clicks versus bricks: the role of durability in marketing channel strategy of durable goods manufacturers (Q1681146)
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scientific article; zbMATH DE number 6811645
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Clicks versus bricks: the role of durability in marketing channel strategy of durable goods manufacturers |
scientific article; zbMATH DE number 6811645 |
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Clicks versus bricks: the role of durability in marketing channel strategy of durable goods manufacturers (English)
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23 November 2017
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supply chain management
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dual channel
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durable goods
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manufacturer
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reseller
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