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When do changes in consumer preferences make forecasts from choice-based conjoint models unreliable? - MaRDI portal

When do changes in consumer preferences make forecasts from choice-based conjoint models unreliable? (Q1751670)

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scientific article; zbMATH DE number 6873522
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English
When do changes in consumer preferences make forecasts from choice-based conjoint models unreliable?
scientific article; zbMATH DE number 6873522

    Statements

    When do changes in consumer preferences make forecasts from choice-based conjoint models unreliable? (English)
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    25 May 2018
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    forecasting
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    new product forecasting
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    choice based conjoint
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    attribute coefficient change
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    longitudinal study
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