Why and how do branders sell new products on flash sale platforms? (Q1754759)

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scientific article; zbMATH DE number 6877289
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English
Why and how do branders sell new products on flash sale platforms?
scientific article; zbMATH DE number 6877289

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    Why and how do branders sell new products on flash sale platforms? (English)
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    31 May 2018
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    OR in marketing
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    retail operations
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    pricing
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    new product
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    flash sale
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