Autonomous and advertising-dependent `word of mouth' under costly dynamic pricing (Q322786)
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scientific article; zbMATH DE number 6636181
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Autonomous and advertising-dependent `word of mouth' under costly dynamic pricing |
scientific article; zbMATH DE number 6636181 |
Statements
Autonomous and advertising-dependent `word of mouth' under costly dynamic pricing (English)
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7 October 2016
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dynamic pricing
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advertising effort
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word of mouth
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marketing strategy
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