Effects of promotion cost sharing policy with the sales learning curve on supply chain coordination (Q1761103)
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scientific article; zbMATH DE number 6106549
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Effects of promotion cost sharing policy with the sales learning curve on supply chain coordination |
scientific article; zbMATH DE number 6106549 |
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Effects of promotion cost sharing policy with the sales learning curve on supply chain coordination (English)
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15 November 2012
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inventory
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promotional effort
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promotion cost sharing
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sales learning curve
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substitution effect
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