On deriving and validating comparative statics of a symmetric model of advertising competition. (Q1413839)
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scientific article; zbMATH DE number 2005391
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | On deriving and validating comparative statics of a symmetric model of advertising competition. |
scientific article; zbMATH DE number 2005391 |
Statements
On deriving and validating comparative statics of a symmetric model of advertising competition. (English)
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17 November 2003
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Advertising
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Game theory
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Market-share attraction models
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Sensitivity analysis
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