Optimal budget allocation over time for keyword ads in web portals (Q1774040)
From MaRDI portal
 | This is the item page for this Wikibase entity, intended for internal use and editing purposes. Please use this page instead for the normal view: Optimal budget allocation over time for keyword ads in web portals |
scientific article; zbMATH DE number 2162404
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal budget allocation over time for keyword ads in web portals |
scientific article; zbMATH DE number 2162404 |
Statements
Optimal budget allocation over time for keyword ads in web portals (English)
0 references
29 April 2005
0 references
online advertising
0 references
dynamic budget allocation
0 references
Internet advertising strategy
0 references
banner advertising.
0 references
