Awareness, persuasion, and adoption: enriching the Bass model (Q1782527)
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scientific article; zbMATH DE number 6939642
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Awareness, persuasion, and adoption: enriching the Bass model |
scientific article; zbMATH DE number 6939642 |
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Awareness, persuasion, and adoption: enriching the Bass model (English)
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20 September 2018
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stochastic processes
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diffusion of innovations
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conformism
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multi-agent systems
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social media marketing
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