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Diffusion of two brands in competition: cross-brand effect - MaRDI portal

Diffusion of two brands in competition: cross-brand effect (Q1783059)

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Diffusion of two brands in competition: cross-brand effect
scientific article

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    title
    Diffusion of two brands in competition: cross-brand effect (English)
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    author
    Carlos E. Laciana
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    G. Gual
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    D. Kalmus
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    S. L. Rovere
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    published in
    Physica A
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    publication date
    20 September 2018
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    zbMATH DE Number
    6940191
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    zbMATH Keywords
    product competition
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    cross-brand effect
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    Potts model
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    equilibrium points
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    models comparison
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    OpenAlex ID
    W2086087321
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    arXiv ID
    1405.7358
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