On the customer lifetime value: a mathematical perspective (Q1789585)
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scientific article; zbMATH DE number 6950360
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | On the customer lifetime value: a mathematical perspective |
scientific article; zbMATH DE number 6950360 |
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On the customer lifetime value: a mathematical perspective (English)
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10 October 2018
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customer lifetime value
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customer equity
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customer profitability
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customer retention
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persistence models
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