Brand positioning under lexicographic choice rules (Q1806633)
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scientific article; zbMATH DE number 1358091
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Brand positioning under lexicographic choice rules |
scientific article; zbMATH DE number 1358091 |
Statements
Brand positioning under lexicographic choice rules (English)
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4 April 2000
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single-variable mathematical programming
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competitive location model
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Stackelberg solution
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brand positioning
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Nash equilibria
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