Predicting partial customer churn using Markov for discrimination for modeling first purchase sequences (Q1928210)
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scientific article; zbMATH DE number 6121266
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Predicting partial customer churn using Markov for discrimination for modeling first purchase sequences |
scientific article; zbMATH DE number 6121266 |
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Predicting partial customer churn using Markov for discrimination for modeling first purchase sequences (English)
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2 January 2013
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customer relationship management
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churn analysis
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retailing
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